OnBrio Glossary

Lead Magnet

A lead magnet is a free resource, such as a template or checklist, offered in exchange for a prospect's contact information to build a list of potential clients.

A free resource, such as a template, checklist, or guide, offered in exchange for a prospect's contact information. Agencies use lead magnets to build a pipeline of warm prospects before they ever book a discovery call.

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About Lead Magnet

A lead magnet is a free resource, such as a template or checklist, offered in exchange for a prospect's contact information to build a list of potential clients.

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