OnBrioOnBrio Glossary
CAC (Customer Acquisition Cost)
CAC (Customer Acquisition Cost) is the total cost of winning a new client, including marketing spend, sales time, and any tools or events used in the process.
The total cost of winning a new client, including marketing spend, sales time, and any tools or events involved. Formula: total sales and marketing spend ÷ number of new clients acquired in the same period. Tracking CAC alongside LTV reveals whether your growth is profitable.
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About CAC (Customer Acquisition Cost)
CAC (Customer Acquisition Cost) is the total cost of winning a new client, including marketing spend, sales time, and any tools or events used in the process.
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