OnBrio Glossary
LTV (Lifetime Value)
LTV (Lifetime Value) is the total revenue a client generates over the entire relationship. LTV ÷ CAC is one of the most important ratios for evaluating business health.
The total revenue a client generates over the entire relationship. LTV ÷ CAC is one of the most important ratios for evaluating business health. A ratio above 3:1 is generally considered healthy for service businesses.
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About LTV (Lifetime Value)
LTV (Lifetime Value) is the total revenue a client generates over the entire relationship. LTV ÷ CAC is one of the most important ratios for evaluating business health.
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