OnBrio Glossary

Churn

Churn is the percentage of clients who stop working with you in a given period. Monthly churn = clients lost ÷ clients at start of period × 100.

The percentage of clients who stop working with you in a given period. Monthly churn = clients lost ÷ clients at start of period × 100. High churn signals problems in onboarding, delivery quality, or value communication. Lower churn directly increases ARR and LTV.

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FAQ

About Churn

What is Churn?

Churn is the percentage of clients who stop working with you in a given period. Monthly churn = clients lost ÷ clients at start of period × 100.

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