OnBrioOnBrio Glossary
Average Project Value (APV)
Average project value (APV) is the mean revenue generated per project over a given period. It is calculated as total project revenue divided by the number of projects closed.
The mean revenue generated per project over a given period, calculated as total project revenue divided by the number of projects closed. Tracking APV over time reveals whether pricing increases, upsells, or a shift to bigger clients are actually moving the needle.
FAQ
About Average Project Value (APV)
Average project value (APV) is the mean revenue generated per project over a given period. It is calculated as total project revenue divided by the number of projects closed.
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