OnBrioOnBrio Glossary
Cross-Sell
A cross-sell is selling an existing client an additional, related service beyond what they originally purchased, as opposed to an upsell, which increases the scope of an existing service.
Selling an existing client an additional, related service beyond what they originally purchased, for example adding ongoing SEO to a web design engagement. Cross-selling is generally cheaper than acquiring a new client and raises average project value over the life of the relationship.
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FAQ
About Cross-Sell
A cross-sell is selling an existing client an additional, related service beyond what they originally purchased, as opposed to an upsell, which increases the scope of an existing service.
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